My dissertation, also called Major Project, at the University of Worcester. The project aimed to answer the question: "What is the most effective combination of materials to promote an exhibition based on goth fashion and subcultures?" Bit of a mouthful.
This project focused on marketing an exhibition around the topic of goth subculture and its multitude of fashion styles and categories. This project was started in September 2021 and was completed in April 2022.
For this project, I created seven elements that consist of promotional materials as well as information materials. In addition, I also created a quick brand for a hypothetical museum, Musée Krow, where this exhibition would be displayed, so a couple of pieces of merchandise were also made.
Disclaimer: I hold no ownership of any photographs used in this project. Every image has been referenced and credited properly in the submitted work to the university. The mockup files were supplied by unblast.com and mockups-design.com.
I have been fascinated by the goth subculture and its fashion styles since I've been little, and in recent years, I've adopted the style for myself. There is a vast history about the movement and the music on which the subculture is based on. Working on this project brought me immense joy and I hope it is visible in the end result.
Musée Krow Tote Bag
Musée Krow pins
Evolution of Goth Tote Bag
